Linda Jenkinson is an international entrepreneur who believes in the integration of business and philanthropy. She works every day to change worlds and rewrite paradigms on a personal, professional and global level. But one day, many years ago, she played a part in the birth of the idea that would eventually lead to Twitter.
Here Linda shares some of her thoughts on the birth of Twitter, and on change and disruption, with Thread Publishing.
Changing the paradigm has been a focus of my life; I’m really interested in doing it in everything I do. Some people say that they don’t understand why we use Twitter. But I have an insight to the story behind its birth.
When we were creating DMS (Dispatch Management Services) [which, in part, inspired Jack Dorsey to launch Twitter], everything we did was different; we were changing the paradigm on how we communicate.
You see, DMS was all about communication, and we had a very different approach to communication. The fundamental drive of the company was communication between customers, dispatchers and couriers via radio and SMS and it was this form of communication that planted the seeds for Twitter.
One day, DMS got hacked by a 19-year-old from St. Louis who happened to be crazy about a messenger career and how messengers communicate, and what that looks like. [This 19-year-old was Jack Dorsey, founder of Twitter and now-former employee of DMS.] After this, Jack collaborated with Evan, Biz and Noah – and the rest, as they say is history.
Once Twitter had hatched, I was at a garden party with Jack [Dorsey] and I admitted I’d just started using Twitter. Back at this party, he described it to me as a messaging service for teenagers who wanted to talk to all of their friends. Even Jack didn’t know where Twitter would head in those early days.
Everything we did was different; we were changing the paradigm on how we communicate. Linda Jenkinson
So often, it’s only as you go along that you figure out the big picture – and Twitter was no different. Its beginning it was another story entirely. It’s so amazing, when you think about it. If you are authentic and help to evolve and integrate people, it’s incredible what they go off and do.
Written by Thread Publishing (threadpublishing.com). Connecting the world one story at a time to bring humanity back into business. © 2015
Thanks to Women in Focus for helping to make this happen.
Linda Jenkinson is the co-founder and Chairman of LesConcierges. LesConcierges is the world’s premier provider of global concierge services and solutions, working as a strategic partner with their members to generate loyalty among customers and employees alike. Linda employs more than 500 employees speaking 16 languages across 89 cities.
 DMS focused on point-to-point delivery services around the world. It was Linda’s first multi-million dollar company and the company she took public on the NASDAQ index in 1998. Linda earned the distinction of the first New Zealand-born woman to do so.