Di is a story-based brand copywriter, strategist and purpose-digger. She loves working with wholehearted brands and entrepreneurs who dream deep, but tread lightly. Having spent 20 years working and writing within the corporate walls of big-brand B2B and B2C businesses, Di reinvented herself three-times – as a small business owner, fitness and yoga teacher and marketing consultant – before going back to her roots, and becoming an award-winning brand writer.
In 2008 she established herself as a freelance writer and (typical of her) jumped into her first contract as the Editor of a national magazine for fitness professionals, with no formal publishing experience. After successfully restructuring, redesigning and repositioning the magazine and establishing its digital website/platform, she made a short-term move into tender and CV writing for major infrastructure projects.
Since then, she’s married persuasive writing and storytelling to her strategic marketing skills and specialised as a freelance story-based copywriter and content creator for brands and SMEs. National brands like RedBalloon and Kennards Hire have worked with her to transform meaningless brand messages into content and stories centred on their culture, customers and core values.
Based in Sydney, Di is available for a fast quote now.
The jobs I most enjoy working on are:
I love working with brands who want to make a difference. My writing shines brightest for brands who have deep-seated values, that embrace the story of what made them and who embed meaning into their plans. Those clients don’t view writing as a commodity, they value it and want to develop a brand story hand-in-hand with their customers, that leaves a meaningful legacy.
The value I believe I bring to a project is:
As a corporate marketer-turned-copywriter, I’m equal parts strategist and writer, so clever phrases aren't all that I care about. I believe that creating a brand that’s meaningful to your ‘right people,’ comes from knowing your purpose and sharing it with them through your content, which in turn, creates a deeper connection. I’m also passionate about layering meaning but not over-complicating things, so my writing isn’t fluffy or long.
I started writing as a career because:
I believed the marketing world needed a fresh take on its messages. It was broken. Genuine, persuasive narratives that win hearts, not push product, is where it should now be… so I started working with brands and businesses to help them uncover their stories, reignite their culture and deliver their true purpose to customers.
My industry experience (in alphabetical order):
Business Services, Building & Construction, Family-owned Businesses, Fintech, Fitness, Gardening, Hair & Beauty, Health, Marketing, Real Estate, Retail, SAAS, Sales Training, SMEs, Start-ups & Entrepreneurs, Trade Associations.
Adept at varying my writing style between creative, persuasive and technical as well as tailoring it to a specific reader, I’m a skilled researcher and writer, and I know how to translate complicated topics into “plain English” for a lay audience. I also manage editorial projects for on- and off-line publishers and businesses who have something to say.
My core skills (in alphabetical order):
- Article writing
- B2B writing
- Brand stories
- Brand journalism
- Brand tone of voice/language
- Content creation and strategy
- Culture magazines
- EDMs & Newsletters
- Feature writing
- Ghost writing
- Names and taglines
- Proposals and submissions
- Sales/Marketing collateral
- Sales/Landing page copywriting
- Strategic business document writing
- Thought leadership articles
- Web content
Request a fast quote with Di now.