The word ‘Thread’ is the word ‘heart’ and ‘head’ woven together.
The 12-inch journey between the heart and the head is arguably one of the longest journeys many of us have to make. This gap is what our stories seek to bridge, and in doing so, connect us back to something bigger than ourselves.
Thread Publishing is a certified B Corp. Find out more here.
Thread Publishing exists to put humanity back into business for the greater good, one story at a time. Forget selling. This sweet spot is where good businesses can become truly great.
We typically work in one of three ways.
Option 1: Conversations to Content
We interview. We transcribe this phone call. Then we turn this interview into a range of human-focussed content to inspire customers, investors or employees. E.g. blogs, brochures, customer stories, staff profiles, or entire websites usually.
Our rationale is that our clients already have this knowledge in their minds. We become the conduit – working behind the scenes to ask the right questions and extract all this goodness – to turn those conversations into content. One phone conversation can create enough content for the next quarter.
Head here to check out these options in more detail.
Option 2: Content SOS
We rewrite what you already have - whether it's a draft piece that's in need of a word refresh, an entire website needing some copy love, or a rough draft you want to get off your desk.
Head to our online subsidiary, Content SOS to check out this fast, budget rewrite option in more detail.
Option 3: Bespoke Services
We do straight up-and-down traditional corporate copywriting - annual reports, stakeholder communications, brochures and so forth. But we leverage this opportunity to demonstrate how much more engaging and conversational 'straight up-and-down corporate copywriting' can be.
Where are we?
To do all of this, we happily work from our home offices, kitchen tables and garden sheds. The quality of our work defines us and our work/life balance inspires us. Everyone benefits. (And where possible, we encourage virtual meetings and phone interviews for everyone's sake.)
What do we do in our spare time?
We're also an independent publishing platform on the side (or more specifically, on our homepage). We like to profile inspiring people and companies to tell their story. This is a labour of love - as a proud B Corp we don't want to just write content, we want to be a part of change in business for the better.
Want more than words?
We love to work with our talented partners who can slice and dice our content and leverage it even further for you - across video, design, branding, PR and social media. Just say you want this on the request a fast quote page.
Let's take stock for a moment.
Our world is getting smaller, and businesses are more transparent than ever before, thanks to technology, and its scale and speed.
Companies who aren't human in their communications – who aren't vulnerable, real, and inspiring – are pretty irrelevant these days.
Don't be irrelevant; make sure people know you care about your staff, products and purpose.